Principles
of Marketing
FALL
2006
Lee M. Chartier
Assistant Professor of Business
(401) 825 - 2252/2324
Office Hours: M, W, F
Office Location: Third
Floor, 3086
email: lchartier@cox.net
Text: Contemporary Marketing 2006, Boone & Kurtz
Learning Outcomes
·
Explain the
components of marketing and how it fits into the value chain.
·
Identify the
basic elements of a marketing strategy
·
Explain the
different strategies that are used for different markets
·
Identify the
components of the marketing environment and how they impact marketing
·
Explain each
component of the marketing mix
·
Demonstrate an
understanding of the entire marketing process.
AND
·
Conduct
research and analyze information by using both human and technological
resources including online databases
·
Communicate
effectively through both oral and written presentations.
·
Work effectively
as a team member through group projects, case studies, and problem analysis
·
Examine and
reflect upon their own career interests as they relate to the field of
marketing.
Course Outline:
The following is an outline of topics and text chapters covered during
this course. Weeks allocated for each topic may vary as some subject matter or
activities require more or less time based on class understanding or
interest. (See text Table of Contents for specific topics for each chapter)
Weeks 1-4 Chapters 1, 2, 3
Small
Group Assignment / Presentation
Test # 1
Weeks 5-7 Chapters 4, 5, 6, 7
Small Group Assignment / Presentation
Test #2
Weeks 8-10 Chapters 8, 9, 10
Small
Group Assignment / Presentation
Test #3
Weeks 11-15 Chapters 11, 12, 13, 14, 16, 17, 18, 19
(portions)
Test #4, All Make-up Tests Given
Course Requirements:
Class lectures and discussions will be comprised of a combination of
material covered in the text and information from a variety of other sources
including current events. Students are
also required to read and be familiar with all materials distributed in class
and through email.
Four (4) tests will be given during the semester. In addition, students
will be required to complete three small group assignments / presentations, one
short written assignment (approximately 2 pages) and may complete a second one
for extra credit. More information and
specific dates will be given during the semester.
Students who miss a test will be required to complete a make-up essay
test (on the topics covered on the test they missed) during the last week of
the semester. Failure to do so will
result in a grade of "0". THIS
IS THE ONLY TIME WHEN MAKE-UP TESTS WILL BE GIVEN. Students who earn a grade of A after the
4th test will not be required to take the final exam.
Attendance: Attendance (punctual) is expected of all students. Students who must
miss class are responsible for catching up on work missed by borrowing
classmates' notes and requesting copies of any handouts or assignments.
Classroom
Courtesy: Students are required to
treat each other and the instructor with respect at all times and will be asked
to leave the class if they fail to do so.
CELL
PHONES MUST BE TURNED OFF DURING CLASS.
Accommodations:
Students who have or believe they
have a disability and
require accommodations to meet course requirements, are encouraged to
meet with me to work out an equitable method for evaluating your class
performance. Contact::
Ms. Alda McMahon. 825-2164, amcmahon@ccri.edu
Grading:
4 Tests 40%
(10% each)
3 Small Group
Assignments/Presentations 20%
(10% each)
Individual Paper
/ Class Discussion 10%
Participation (attendance,
cooperation) 10%
Final Exam 10%